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Digital Marketing Tactics Articles

Embracing Continuous Digital Media Strategy Optimization

It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our ...
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How to update your Google My Business description

Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to ...
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6 Ways Small Business Can Beat the Facebook Algorithm Changes

6 Ways Small Business Can Beat the Facebook Algorithm Changes

According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update ...
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A weekly post schedule that works

A Weekly Facebook Posting Schedule Every Small Business Can Follow

To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and ...
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Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads

Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what ...
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10 Facebook Live Video Ideas You Can Use Right Now

10 Facebook Live Ideas You Can Use Right Now

Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A ...
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Local Business SEO,inbound links

How to Get Inbound Links to Your Website and Improve Local Business SEO

You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and ...
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Seeing Double on Twitter: What 280 Characters Mean for Marketers

Twitter has done something surprising. They started allowing users to send tweets with 280 characters. Aliza Rosen, the Twitter product manager and senior project engineer ...
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Magic Pixel Dust for Possum: Boosting Google’s Local Search Results

Did you know that 87 percent of people who own smartphones will use their phone’s browser to search for a local service? Most phones feature ...
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Google Search: A Smarter Feed That’s Easier to Follow

As the web has evolved, Google has continued to dominate the search field, with their most recent update being the addition of a news feed ...
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Broadcasting Your Business: Free and Easy Live Video Tools Anyone Can Use

In the last decade, streaming has taken the internet by storm. For years, businesses have incorporated YouTube into their marketing strategies. Today, many people are ...
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#HappyBirthday: Reasons the Humble Hashtag is Here to Stay

The use of hashtags on social media platforms make it seem like it has been around for ages. However, it only started in 2007, but ...
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