Digital Marketing Tactics Articles

Embracing Continuous Digital Media Strategy Optimization

It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our ...

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How to update your Google My Business description

Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to ...

6 Ways Small Business Can Beat the Facebook Algorithm Changes

According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update ...

A Weekly Facebook Posting Schedule Every Small Business Can Follow

To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and ...

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Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads

Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what ...

10 Facebook Live Video Ideas You Can Use Right Now

10 Facebook Live Ideas You Can Use Right Now

Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A ...

How to Get Inbound Links to Your Website and Improve Local Business SEO

You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and ...

Magic Pixel Dust for Possum: Boosting Google’s Local Search Results

Did you know that 87 percent of people who own smartphones will use their phone’s browser to search for a local service? Most phones feature ...

Google Search: A Smarter Feed That’s Easier to Follow

As the web has evolved, Google has continued to dominate the search field, with their most recent update being the addition of a news feed ...

Broadcasting Your Business: Free and Easy Live Video Tools Anyone Can Use

In the last decade, streaming has taken the internet by storm. For years, businesses have incorporated YouTube into their marketing strategies. Today, many people are ...

#HappyBirthday: Reasons the Humble Hashtag is Here to Stay

The use of hashtags on social media platforms make it seem like it has been around for ages. However, it only started in 2007, but ...

10 Free Google Business Growth Tools You Should Know About

Google accounts for over 94 percent of web searches in Australia alone. In fact, more than 10 million Australians use their smartphones for search Google ...

Facebook’s apps enable 360-Degree photo creation

Facebook has debuted a new 360-degree photo feature that allows smartphone users to take 360-degree pictures and upload them. Although it has a lot of ...

Get more Google reviews by linking directly to the review form

This screencast and article were published as an update to my original tutorial on how to directly link customers to the review form your Google ...

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Introducing Facebook Pages Manager App

Are you getting more customer messages through your Facebook page? The Facebook Pages Manager App for iOS and Android will give you instant notifications on ...

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Email marketing is more than sending newsletters

It’s no secret that we’re big fans of using software in clever ways to improve our business and provide extra value to our customers. How ...

It’s never been easier. An online merchant service comparison

The ability to seamlessly and securely send payments online is one of the great innovations that the internet has offered the world. Online payments aren’t ...

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Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how ...

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Measuring website performance with Google Analytics

Google Analytics is a powerful tool for anonymously measuring website usage and learning about how customers are interacting with your website. It’s estimated that Google ...

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How to share a map on Google Maps

Google Maps has undergone some big changes recently, and a few of the tools have been moved around. Let’s take a look at how to ...

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Make it easier for your customers to find, and choose you

This is the first article in my new series covering the top seven reasons to review and update your online marketing strategy in 2014. I ...

Engagement is Facebook’s magic word

Did you know that Facebook has made some changes on how it chooses what content to deliver to Page fans? So, what does this mean ...

Promoting Your Local Business Website

“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web ...

Email Newsletters

In the online world of search engine optimisation and social media, it’s very easy to think that all online advertising relies on organic, and passive, ...