Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what works best? Now Facebook can help with its new Dynamic Creative Ads feature. What exactly is it and how does it help your social media marketing?
What Are Facebook Dynamic Creative Ads?
Dynamic Creative Ads is a new feature Facebook is rolling out. Dynamic Creative Ads can create different versions of an ad using various combinations of media you upload, automatically. The feature enables you to get the right message across to the right audiences, without a lot of work on your part. It limits the tedious process of manually testing different versions of an ad as Facebook does the hard work for you.
It’s easy to create Dynamic Creative Ads in Facebook Ads Manager and Power Editor. The Dynamic Creative feature can accept up to 30 different creative assets:
- Five titles/ headlines
- Five text entries to be used as captions
- Five descriptions of your ad’s link or video
- 10 images or videos
- Five calls to action
This results in a total of 6,250 possible variations of your ad. However, only a fraction of these combinations will ever be used. Facebook works out which combinations are likely to be the most successful. It then targets them to the appropriate audiences.
What Can I Use Dynamic Creative Ads For?
At present, Dynamic Creative Ads is still in the early stages and there are a number of limitations with the system. There are three possible Dynamic Creative campaign objectives currently available:
- Website traffic
- App installs
This means it works best for direct-response ads for products or services. Another limitation is you have to choose between still images and video. You can’t have both. Each version of your ad will only show a single image or video, so carousel ads are not an option.
In addition, you have to choose from a set of standard CTAs. You can find these in a drop-down menu. You can select up to five. However, if your campaign only has one designated outcome, you can stick with just one CTA option. This will then appear on every variation of your ad. Overall, the benefits of Dynamic Creative Ads far outweigh the limitations.
The Benefits of Dynamic Creative Ads
For Product Businesses
This system is quick and convenient to use. It helps both product and service businesses target ads at different sections of their audiences. If your business sells products, you can see easily which ads have maximum appeal. Facebook shows you which combinations of text, images and actions drive purchases.
For Service Businesses
For service businesses, it enables you to find the best ways of presenting social proof, case studies and authoritative content. You can see what helps customers overcome sticking points and choose you over your competitors.
Maximising Facebook Ad Budget
Dynamic Creative Ads are also a great way of managing your marketing budget. Simply set a daily budget that you can adjust as necessary. In addition, you can choose where you want your ads to appear. You have options for several different prominent positions across Facebook, Instagram and Audience Networks. This is an ideal way of targeting different sections of your audience to see what works best.
You can also analyse the performance of your ads in Ads Manager and Power Editor. You can see which variations appeal to different age groups and genders. It also enables you to see which combinations are the most cost-effective per result.
Don't Get Lazy with Creative
Remember, all your chosen components need to make sense when you put them together. Facebook could generate any combination of the assets you upload and select. Once you get the hang of this, it’s a great way of testing the effectiveness of your ads without all the hard work.