To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and consistently. Here are some of the benefits of posting regular content on Facebook, as well as a template post schedule you can follow every week to keep the content flowing.
Posting to Facebook nearly every day can have real benefits for local businesses.
Why Should You Post Regularly on Facebook?
Particularly for local small businesses, Facebook is a powerhouse for creating brand awareness and keeping customers (and potential customers) engaged.
Even better, it’s free. You don’t have to pay to set up a Facebook business page. Better yet, you can post as often as you like. Do you want to show you’re a reliable and trustworthy brand? You can use Facebook to do just that. By posting regularly, you keep your brand at the top of people's minds, which builds consumer trust.
You also have the opportunity to directly interact with your followers via the comments on your posts. If you reply quickly, people can see you’re reliable and provide good customer service.
Posting regularly on Facebook will also drive more traffic to your website, where followers can convert into leads and customers.
When Should You Post To Facebook?
Is there a best time to post on Facebook? So many people talk about this, and they all have different opinions. Even in-depth studies can’t agree with each other. The best strategy is to tailor your posts to suit your audience.
Ask yourself some questions.
- Who is your target audience?
- Where are they based?
- What times are they most likely to be on Facebook?
You can gain all this information using Facebook's tools. Review your business's Facebook Page Insights to see when your current follows tend to engage with your content. You can also use Facebook Audience Insights to research how Facebook users in your area use the platform, get demographic data, as well as information about their interests.
You can target your Facebook posts more effectively in the future by having access to these details. Whichever times you choose to post, you’ll get the most out of Facebook if you post regularly. Posting to Facebook nearly every day can have real benefits for local businesses.
Because you face so much competition in the News Feed these days, you have to give yourself the best chance of people seeing your posts.
A Facebook Post Schedule for Small Businesses
Consistently creating Facebook posts can be challenging. What do you post about every single day? Here's a simple Facebook post schedule you can use to get inspired, or fill a few gaps when you run out of ideas.
Think about your customers, their buying behaviour, and adjust this schedule to suit your business. Remember to mix up your post types as well. Use images, videos, Facebook Live to keep content fresh and engaging. And, don't forget to keep up with, and respond to, comments as they come in – connect with your audience whenever possible.
Monday is results day. Post about a great result you or your team produced recently. Highlighting your professional credentials gains you respect and an advantage over your competitors.
Tuesday is lifestyle day. Promote an upcoming event in your community. This could be a charity event you’re supporting or a local event you or your staff are attending. Being active in your area is a great way to pull in local business.
Wednesday is team day. Feature one of your team members. Highlight a recent achievement, personal or professional, or simply their experience and passions. By doing this, you create a connection with your audience and build trust in your brand.
Thursday is blog day. Promote a blog article or piece of content on your website. If you’re not blogging yet, post curated content from another reliable source in your industry. This is how you gain a reputation as a leader in your field.
Friday is personality day. Facebook Live videos are perfect for this. Go behind-the-scenes, show your team, do a demonstration, or just say hello.
Saturday is lead generation day. Post a direct promotion with a specific call-to- action. Get creative and remember to connect with buyer pain points in your post.
Sunday is your day off. So take a break. Facebook will be there tomorrow.
Posting regular content to Facebook will help your business build brand awareness, establish consumer trust, and drive traffic to your website. Have a good understanding of your audience and their behaviour so you know what to post, and when, to maximise engagement and your return.