fbpx

The Ultimate Guide To Brand Positioning

Brand Positioning Strategy for Professional Service Organizations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned …

Read More

Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In …

Read More

Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering …

Read More

Target Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace …

Read More

Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in …

Read More

4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

  Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do …

Read More