The Ultimate Guide To Brand Positioning

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In …

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering …

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace …

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business goals.

  Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do …

  Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional …

  If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms …

You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?