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The Ultimate Guide To Brand Positioning

Targeting Strategies That Work Part 1: Differentiated Marketing

If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are …

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Differentiation & Positioning Strategy: Expectations vs Reality

You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?

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