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The Ultimate Guide To Brand Positioning

Brand Positioning Strategy for Professional Service Organizations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned ...
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Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In ...
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Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering ...
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Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace ...
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Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in ...
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4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

  Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...
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The Anatomy Of Great Brand Positioning

  Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional ...
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Targeting Strategies That Work Part 1: Differentiated Marketing

  If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms ...
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Differentiation & Positioning Strategy: Expectations vs Reality

You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of ...
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