The Ultimate Guide To Brand Positioning
Brand Positioning Strategy for Professional Service Organizations
Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned …
Positioning in Marketing: Where it Fits and Why it Matters
When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In …
Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering …
Target Marketing Strategies That Work Part 2: Concentrated Targeting Strategy
As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace …
Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in …
4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do …