Digital Marketing Articles

Email marketing is more than sending newsletters

Email marketing is more than sending newsletters

Posted by Jon Haslett on 27 May 2015 in Email Marketing , Small Business Strategy

Some of the most effective email marketing strategies have nothing to do with writing email newsletters. Automated emails sent at the right time to the right people can have a huge impact. We call these kinds of emails "Autoresponders". With expert planning and execution, autoresponders allow a small business to provide a level of communication and customer service that simply wouldn't be possible when writing emails manually.

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Google to Use Responsive Web Design and Mobile-Friendly Features as Key to Rankings

Google to Use Responsive Web Design and Mobile-Friendly Features as Key to Rankings

Posted by Jon Haslett on 19 March 2015 in Google , Search Engine Optimisation

Starting April 21 of this year, Google will be updating their algorithms to use mobile-friendliness as one of the signals when ranking search results. Google's view is that the mobile user should get the same experience as a traditional desktop user without frustrations in check-out, navigation, or other features. In the future, having a mobile optimised website will directly impact your ability to appear prominently in Google's search results.

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