Digital Marketing Articles

Fast and Fun Browsing: Top Firefox Quantum Tips and Tricks

Fast and Fun Browsing: Top Firefox Quantum Tips and Tricks

Posted by Jon Haslett on 11 January 2018 in Web Browsers

Firefox recently released the newest web browser in it's arsenal, dubbed Quantum. This new browser purports to be faster than Google Chrome and all previous versions of Firefox. If you are still using Chrome or some other browser, it may be time to make the switch. Here's what you need to know about the new release and how to make the most of using it. Why and How Firefox Created Quantum Memory usage…

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Dangerously Unprepared: Don't Make Your Cyber Security an Afterthought

Dangerously Unprepared: Don't Make Your Cyber Security an Afterthought

Posted by Jon Haslett on 13 December 2017 in Security

Every day, it seems cyber criminals are using new, more sophisticated scams. Their attacks are so clandestine that companies, especially small businesses, don’t realise they’re a victim until it’s too late. From programmers who write the code for the viruses that infect computers to hackers who break into business networks, all have one common goal. They aim to steal valuable information such as credit…

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Magic Pixel Dust for Possum: Boosting Google's Local Search Results

Magic Pixel Dust for Possum: Boosting Google's Local Search Results

Posted by Jon Haslett on 30 November 2017 in Search Engine Optimisation

Did you know that 87 percent of people who own smartphones will use their phone's browser to search for a local service? Most phones feature technologies that allow Google to identify where the user is, which points them towards the business closest to them. Because of this, if you don't optimise your business's website for local search results, you could miss out on potential new clients and customers.…

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#HappyBirthday Pound Sign: Reasons the Humble Hashtag is Here to Stay

#HappyBirthday Pound Sign: Reasons the Humble Hashtag is Here to Stay

Posted by Jon Haslett on 10 October 2017 in Social Media

The use of hashtags on social media platforms make it seem like it has been around for ages. However, it only started in 2007, but then, it caught on almost overnight. Today, most brands, businesses, and individuals have embraced the hashtag and its many uses. People use hashtags on social media platforms like Twitter, Facebook, Pinterest and Google+ to reach out to thousands of people easily and quickly.…

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Understanding Marketing Budgets for Small Business

Understanding Marketing Budgets for Small Business

Posted by Hedley Swann on 04 October 2017 in Online Marketing , Small Business Strategy

Watch the video on YouTubeIt’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” But when you get to the next financial year and look at what you’re spending on advertising and marketing, you may think to yourself, “I’m spending a lot on that, where can I cut back?” The next thing you know, you’re taking a red pen to your…

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