Business Marketing Blog
In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their digital initiatives’ speed
To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— investing in technologies
Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned professional service organization
When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In an increasingly competitive
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering if you should
As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace and eventually garner
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business goals.
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do not cross the
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are three to
You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?