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Category: Marketing

10 Free Google Tools for Better Business You Probably Don’t Know About

Google accounts for over 94 percent of web searches in Australia alone. In fact, more than 10 million Australians use their smartphones for search Google …

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Facebook’s apps enable 360-Degree photo creation

Facebook has debuted a new 360-degree photo feature that allows smartphone users to take 360-degree pictures and upload them. Although it has a lot of …

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Get more Google reviews by linking directly to the review form

This screencast and article were published as an update to my original tutorial on how to directly link customers to the review form your Google …

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Introducing Facebook Pages Manager App

Are you getting more customer messages through your Facebook page? The Facebook Pages Manager App for iOS and Android will give you instant notifications on …

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Email marketing is more than sending newsletters

It’s no secret that we’re big fans of using software in clever ways to improve our business and provide extra value to our customers. How …

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Using custom segments to filter spam out of Google Analytics

Google Analytics has a spam problem If you obsess over Google Analytics data like I do, you might have noticed some strange referral sources appearing …

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Measuring website performance with Google Analytics

Google Analytics is a powerful tool for anonymously measuring website usage and learning about how customers are interacting with your website. It’s estimated that Google …

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How to share a map on Google Maps

Google Maps has undergone some big changes recently, and a few of the tools have been moved around. Let’s take a look at how to …

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Make it easier for your customers to find, and choose you

This is the first article in my new series covering the top seven reasons to review and update your online marketing strategy in 2014. I …

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Engagement is Facebook’s magic word

Did you know that Facebook has made some changes on how it chooses what content to deliver to Page fans? So, what does this mean …

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Promoting Your Local Business Website

“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web …

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Email Newsletters

In the online world of search engine optimisation and social media, it’s very easy to think that all online advertising relies on organic, and passive, …

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