Targeting Strategies That Work Part 1: Differentiated Marketing
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are three to
Marketing Blog
Mastering Brand Differentiation and Positioning Strategy
You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly
Keyword Discovery: Produce Creative Content to Be Seen
If there was ever a recipe for ranking well on search engines, the main ingredient would be producing great content. After all, how far will optimizing your website
Adjust Your Marketing Message to Match the Changing Needs of Your Clients
Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you’re talking to your clients – will
How To Use the Buyer’s Journey to Create Better Small Business Marketing
No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s journey.
How to update your Google My Business description
Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to your Google Business
How to Promote Your Small Business Blog Content on Facebook
Facebook remains among the most popular social media platforms. So, if you aren’t using it to promote your blog articles, you could be missing out on a serious
6 Ways Small Business Can Beat the Facebook Algorithm Changes
According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update that gave more
10 Small Business Blog Post Topics for When You Run Out of Ideas
Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience and to boost
A Weekly Facebook Posting Schedule Every Small Business Can Follow
To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and consistently. Here are
How to Write Headlines That Don’t Suck
Headlines, titles and subtitles catch your reader’s attention and help your content rank on Google. Your headlines are the face of your content, and they’re what makes it
Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads
Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what works best? Now
10 Facebook Live Ideas You Can Use Right Now
Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A Facebook Live Stream
How to Get Inbound Links to Your Website and Improve Local Business SEO
You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and improve your rankings
SEO Basics: How to Make Your Blog Posts Unique and Useful
For your blog to be effective, you need to write it well and offer your readers the information they need. But this isn’t enough on its own. If
Fast and Fun Browsing: Top Firefox Quantum Tips and Tricks
Firefox recently released the newest web browser in it’s arsenal, dubbed Quantum. This new browser purports to be faster than Google Chrome and all previous versions of Firefox.
Magic Pixel Dust for Possum: Boosting Google’s Local Search Results
Did you know that 87 percent of people who own smartphones will use their phone’s browser to search for a local service? Most phones feature technologies that allow
Google Search: A Smarter Feed That’s Easier to Follow
As the web has evolved, Google has continued to dominate the search field, with their most recent update being the addition of a news feed in their mobile
Broadcasting Your Business: Free and Easy Live Video Tools Anyone Can Use
In the last decade, streaming has taken the internet by storm. For years, businesses have incorporated YouTube into their marketing strategies. Today, many people are promoting their businesses
#HappyBirthday: Reasons the Humble Hashtag is Here to Stay
The use of hashtags on social media platforms make it seem like it has been around for ages. However, it only started in 2007, but then, it caught
Understanding Marketing Budgets for Small Business
It’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” But when you
10 Free Google Business Growth Tools You Should Know About
Google accounts for over 94 percent of web searches in Australia alone. In fact, more than 10 million Australians use their smartphones for search Google every month. As
Facebook’s apps enable 360-Degree photo creation
Facebook has debuted a new 360-degree photo feature that allows smartphone users to take 360-degree pictures and upload them. Although it has a lot of entertaining uses, you
Get more Google reviews by linking directly to the review form
This screencast and article were published as an update to my original tutorial on how to directly link customers to the review form your Google My Business listing.