Every company needs a digital strategy. This is the element that outlines how you reach your goals online and informs your marketing decisions. While formulating a digital strategy
It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our post-covid world (and
Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be tricky figuring out
In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their digital initiatives’ speed
To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— investing in technologies
Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned professional service organization
When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In an increasingly competitive
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering if you should
As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace and eventually garner
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do not cross the
Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional service organizations that
