4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do not cross the
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The Anatomy Of Great Brand Positioning
Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional service organizations that
Targeting Strategies That Work Part 1: Differentiated Marketing
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are three to
Differentiation & Positioning Strategy: Expectations vs Reality
You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?
Keyword Discovery: Produce Creative Content to Be Seen
If there was ever a recipe for ranking well on search engines, the main ingredient would be producing great content. After all, how far will optimizing your website get you if you don’t have content that’s useful?
Adjust Your Marketing Message to Match the Changing Needs of Your Clients
Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you’re talking to your clients – will be crucial to how well your business will bounce back, survive and thrive.
How To Use the Buyer’s Journey to Create Better Small Business Marketing
No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s journey.
How to update your Google My Business description
Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to your Google Business
How to Promote Your Small Business Blog Content on Facebook
Facebook remains among the most popular social media platforms. So, if you aren’t using it to promote your blog articles, you could be missing out on a serious
6 Ways Small Business Can Beat the Facebook Algorithm Changes
According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update that gave more
10 Small Business Blog Post Topics for When You Run Out of Ideas
Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience and to boost
A Weekly Facebook Posting Schedule Every Small Business Can Follow
To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and consistently. Here are