Dominate social media with images
People are visual creatures. Ever since man learned how to draw, people have been using visuals to communicate, tell stories and share knowledge. Read on to learn about
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7 ways to make your small business blog shine
The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your
Use your CPA to win
How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how much you spend
Five questions to ask yourself when planning a business website
(Updated February 18 2015.) Over the last few years I’ve noticed five things that are easy for business owners to overlook when planning their new website and digital
Measuring website performance with Google Analytics
Google Analytics is a powerful tool for anonymously measuring website usage and learning about how customers are interacting with your website. It’s estimated that Google Analytics is currently
How to share a map on Google Maps
Google Maps has undergone some big changes recently, and a few of the tools have been moved around. Let’s take a look at how to share a map
Email inbox out of control? Try this
Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your inbox and despair
Your customers are talking about you online. Join the conversation
Over the last ten years social media websites and apps have become intrenched in our daily lives. Forget about your business for a moment, how are you using
How we used headlines to inject personality and capture audience attention
In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human level, and let’s
An online marketing strategy needs clear goals
Website goals are the specific and measurable things that generate value for your business, and are the foundation of an effective digital marketing strategy. The obvious value generating
Inbound vs direct marketing
As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s an effective strategy,
Your site should be optimised for phones and tablets
This is the second article in my new series covering the top seven reasons to review and update you online marketing strategy in 2014. You can view the