Introducing Facebook Pages Manager App
Are you getting more customer messages through your Facebook page? The Facebook Pages Manager App for iOS and Android will give you instant notifications on your phone and
Marketing Blog
Email marketing is more than sending newsletters
It’s no secret that we’re big fans of using software in clever ways to improve our business and provide extra value to our customers. How and when we
Scam Alert! Watch out for domain renewal letters and emails
It’s a sad and disturbing truth of the internet that scams are rife. Even more disturbing is the fact most scams are becoming sophisticated enough to look genuine,
It’s never been easier. An online merchant service comparison
The ability to seamlessly and securely send payments online is one of the great innovations that the internet has offered the world. Online payments aren’t just for ecommerce
Dominate social media with images
People are visual creatures. Ever since man learned how to draw, people have been using visuals to communicate, tell stories and share knowledge. Read on to learn about
7 ways to make your small business blog shine
The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your
Use your CPA to win
How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how much you spend
Five questions to ask yourself when planning a business website
Over the last few years I’ve noticed five things that are easy for business owners to overlook when planning their new website and digital marketing strategy. It’s important
Measuring website performance with Google Analytics
Google Analytics is a powerful tool for anonymously measuring website usage and learning about how customers are interacting with your website. It’s estimated that Google Analytics is currently
How to share a map on Google Maps
Google Maps has undergone some big changes recently, and a few of the tools have been moved around. Let’s take a look at how to share a map
Email inbox out of control? Try this
Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your inbox and despair
Your customers are talking about you online. Join the conversation
Over the last ten years social media websites and apps have become intrenched in our daily lives. Forget about your business for a moment, how are you using
How we used headlines to inject personality and capture audience attention
In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human level, and let’s
An online marketing strategy needs clear goals
Website goals are the specific and measurable things that generate value for your business, and are the foundation of an effective digital marketing strategy. The obvious value generating
Inbound vs direct marketing
As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s an effective strategy,
Your site should be optimised for phones and tablets
This is the second article in my new series covering the top seven reasons to review and update you online marketing strategy in 2014. You can view the
Make it easier for your customers to find, and choose you
This is the first article in my new series covering the top seven reasons to review and update your online marketing strategy in 2014. I remember the last
Advertising on Google Part 2: AdWords keyword research and the buying cycle
It’s time for part two of our video series on Google AdWords for small business. In this video, we go in depth on how understanding both our target
Advertising on Google Part 1: Understanding Google Adwords
Google AdWords, Google’s search advertising network, provides a timely and relevant advertising platform for small businesses. In part one, of this four part series, Understanding Google Adwords, we
Engagement is Facebook’s magic word
Did you know that Facebook has made some changes on how it chooses what content to deliver to Page fans? So, what does this mean for your social
Conversational Content: Creating Customers with Your Copy
Writing engaging and persuasive copy that gets your online audience to connect with your business is a task most small business people struggle with quite often. Perhaps you’ve
Promoting Your Local Business Website
“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web presence. Having built
Things your web designer needs to know.
Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this will be their
Email Newsletters
In the online world of search engine optimisation and social media, it’s very easy to think that all online advertising relies on organic, and passive, forms of marketing.