Hedley Swann
Adjust Your Marketing Message to Match the Changing Needs of Your Clients
Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you’re talking to your clients – will be crucial to how well your business will bounce back, survive and thrive.
How To Use the Buyer’s Journey to Create Better Small Business Marketing
No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s journey.
How to update your Google My Business description
Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to …
How to Promote Your Small Business Blog Content on Facebook
Facebook remains among the most popular social media platforms. So, if you aren’t using it to promote your blog articles, you could be missing out …
6 Ways Small Business Can Beat the Facebook Algorithm Changes
According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update …
10 Small Business Blog Post Topics for When You Run Out of Ideas
Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience …