Hedley Swann

Co-Founder at Dash Media

Strengthening Your Digital Strategy: How to find Education and Advice

Every company needs a digital strategy. This is the element that outlines how you reach your goals online and informs your marketing decisions. While formulating ...

Embracing Continuous Digital Media Strategy Optimization

It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our ...

Digital strategy tips for immediate implementation.

12 Digital Strategies You Can Implement Today

Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be ...

Digital Strategy,Digital Strategy Framework

Frameworks for Digital Strategy: How to Structure Your Plan

In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their ...

Digital Strategy Foundations: Definition, Preparation & Approach

To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— ...

Brand Positioning Strategy for Professional Service Organisations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned ...

Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In ...

Guide to Brand Repositioning Strategies [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering ...

Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace ...

Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organisations. And all are part of a comprehensive road map in ...

4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...

The Anatomy Of Great Brand Positioning

Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional ...

Targeting Strategies That Work Part 1: Differentiated Marketing

If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms ...

Adjust Your Marketing Message to Match the Changing Needs of Your Clients

Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you're talking to your clients ...

How To Use the Buyer’s Journey to Create Better Small Business Marketing

No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s ...

Modern office with plants and dark mode interface

How to update your Google My Business description

Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to ...

How to Promote Your Small Business Blog Content on Facebook

Facebook remains among the most popular social media platforms. So, if you aren’t using it to promote your blog articles, you could be missing out ...

6 Ways Small Business Can Beat the Facebook Algorithm Changes

According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update ...

Smart Kid with Small Business Blog Post Topic Ideas

10 Small Business Blog Post Topics for When You Run Out of Ideas

Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience ...

A Weekly Facebook Posting Schedule Every Small Business Can Follow

To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and ...

How to Write Headlines That Don’t Suck

Headlines, titles and subtitles catch your reader’s attention and help your content rank on Google. Your headlines are the face of your content, and they’re ...

Time management and financial productivity concept.

Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads

Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what ...

10 Facebook Live Video Ideas You Can Use Right Now

10 Facebook Live Ideas You Can Use Right Now

Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A ...

How to Get Inbound Links to Your Website and Improve Local Business SEO

You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and ...