Hedley Swann
Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in …
4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do …
The Anatomy Of Great Brand Positioning
Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional …
Targeting Strategies That Work Part 1: Differentiated Marketing
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms …
Differentiation & Positioning Strategy: Expectations vs Reality
You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?
Adjust Your Marketing Message to Match the Changing Needs of Your Clients
Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you’re talking to your clients – will be crucial to how well your business will bounce back, survive and thrive.