Hedley Swann

Co-Founder at Dash Media

Strengthening Your Digital Strategy: How to find Education and Advice

Every company needs a digital strategy. This is the element that outlines how you reach your goals online and informs your marketing decisions. While formulating ...

Embracing Continuous Digital Media Strategy Optimization

It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our ...

Digital strategy tips for immediate implementation.

12 Digital Strategies You Can Implement Today

Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be ...

Digital Strategy,Digital Strategy Framework

Frameworks for Digital Strategy: How to Structure Your Plan

In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their ...

Digital Strategy Foundations: Definition, Preparation & Approach

To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— ...

Brand Positioning Strategy for Professional Service Organizations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned ...

Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In ...

Guide to Brand Repositioning Strategies [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering ...

Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace ...

Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in ...

4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...

The Anatomy Of Great Brand Positioning

Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional ...