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Hedley Swann

Hedley Swann

Digital Strategist at Dash
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Strengthening Your Digital Strategy: How to find Education and Advice

Every company needs a digital strategy. This is the element that outlines how you reach your goals online and informs your marketing decisions. While formulating …

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Embracing Continuous Digital Media Strategy Optimization

It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our …

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12 Digital Strategies You Can Implement Today

Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be …

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Frameworks for Digital Strategy: How to Structure Your Plan

In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their …

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Digital Strategy Foundations: Definition, Preparation & Approach

To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— …

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Brand Positioning Strategy for Professional Service Organizations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned …

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Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In …

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Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering …

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Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace …

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Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business goals.

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4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

  Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do …

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The Anatomy Of Great Brand Positioning

  Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional …

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