Hedley Swann
Positioning in Marketing: Where it Fits and Why it Matters
When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In …
Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering …
Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy
As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace …
Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business goals.
4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do …
The Anatomy Of Great Brand Positioning
Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional …
Targeting Strategies That Work Part 1: Differentiated Marketing
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms …
Differentiation & Positioning Strategy: Expectations vs Reality
You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of it, what exactly is brand differentiation?
Adjust Your Marketing Message to Match the Changing Needs of Your Clients
Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you’re talking to your clients – will be crucial to how well your business will bounce back, survive and thrive.
How To Use the Buyer’s Journey to Create Better Small Business Marketing
No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s journey.
How to update your Google My Business description
Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to …
How to Promote Your Small Business Blog Content on Facebook
Facebook remains among the most popular social media platforms. So, if you aren’t using it to promote your blog articles, you could be missing out …