Hedley Swann

Co-Founder at Dash Media

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SEO Basics: How to Make Your Blog Posts Unique and Useful

For your blog to be effective, you need to write it well and offer your readers the information they need. But this isn’t enough on ...

Understanding Marketing Budgets for Small Business

It’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” ...

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Dominate social media with images

People are visual creatures. Ever since man learned how to draw, people have been using visuals to communicate, tell stories and share knowledge. Read on ...

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7 ways to make your small business blog shine

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small ...

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Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how ...

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How to share a map on Google Maps

Google Maps has undergone some big changes recently, and a few of the tools have been moved around. Let’s take a look at how to ...

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Email inbox out of control? Try this

Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your ...

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How we used headlines to inject personality and capture audience attention

In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human ...

Inbound vs direct marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s ...

Advertising on Google Part 2: AdWords keyword research and the buying cycle

It’s time for part two of our video series on Google AdWords for small business. In this video, we go in depth on how understanding ...

Advertising on Google Part 1: Understanding Google Adwords

Google AdWords, Google’s search advertising network, provides a timely and relevant advertising platform for small businesses. In part one, of this four part series, Understanding ...

Engagement is Facebook’s magic word

Did you know that Facebook has made some changes on how it chooses what content to deliver to Page fans? So, what does this mean ...

Conversational Content: Creating Customers with Your Copy

Writing engaging and persuasive copy that gets your online audience to connect with your business is a task most small business people struggle with quite ...

Promoting Your Local Business Website

“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web ...

Things your web designer needs to know.

Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this ...

Email Newsletters

In the online world of search engine optimisation and social media, it’s very easy to think that all online advertising relies on organic, and passive, ...

Your Call to Action

Most of us have been on a website, liked the content, and have been ready to make a purchasing decision only to be frustrated by ...

Responsive web design on multiple devices.

What is Responsive Web Design?

Have you ever visited a website using your smartphone and found yourself having to pinch and zoom around and scroll side to side to be ...

Search Engine Optimisation for Your Local Business Website

As a small business owner, you probably have heard of Search Engine Optimsation (SEO). You can use it to improve your website’s rankings on major ...

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Measuring success: web site usage tracking with Google Analytics

As small business owners we set goals and work toward them. It might be aiming to increase sales by 10% in the next financial year, ...

5 ways a new website design can help your small business

“So, why do you want a website for your small business?” “Well, my competitors have one and I just need to have something there.” “Have ...