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Hedley Swann

Hedley Swann

Co-Founder at Dash
6 Ways Small Business Can Beat the Facebook Algorithm Changes

6 Ways Small Business Can Beat the Facebook Algorithm Changes

According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update ...
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Smart Kid with Small Business Blog Post Topic Ideas

10 Small Business Blog Post Topics for When You Run Out of Ideas

Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience ...
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A weekly post schedule that works

A Weekly Facebook Posting Schedule Every Small Business Can Follow

To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and ...
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How to Write Headlines That Don’t Suck

How to Write Headlines That Don’t Suck

Headlines, titles and subtitles catch your reader’s attention and help your content rank on Google. Your headlines are the face of your content, and they’re ...
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Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads

Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what ...
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10 Facebook Live Video Ideas You Can Use Right Now

10 Facebook Live Ideas You Can Use Right Now

Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A ...
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Local Business SEO,inbound links

How to Get Inbound Links to Your Website and Improve Local Business SEO

You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and ...
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SEO Basics: How to Make Your Blog Posts Unique and Useful

For your blog to be effective, you need to write it well and offer your readers the information they need. But this isn’t enough on ...
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Understanding Marketing Budgets for Small Business

It’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” ...
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Dominate social media with images

People are visual creatures. Ever since man learned how to draw, people have been using visuals to communicate, tell stories and share knowledge. Read on ...
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7 ways to make your small business blog shine

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small ...
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Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how ...
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