Hedley Swann
6 Ways Small Business Can Beat the Facebook Algorithm Changes
According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update …
10 Small Business Blog Post Topics for When You Run Out of Ideas
Driving new traffic to your site week after week with fresh content can be a challenge. You need original, quality content to engage your audience …
A Weekly Facebook Posting Schedule Every Small Business Can Follow
To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and …
How to Write Headlines That Don’t Suck
Headlines, titles and subtitles catch your reader’s attention and help your content rank on Google. Your headlines are the face of your content, and they’re …
Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads
Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what …
10 Facebook Live Ideas You Can Use Right Now
Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A Facebook Live Stream is ideal if you want to build brand awareness and have a direct conversation with your customers.
How to Get Inbound Links to Your Website and Improve Local Business SEO
You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and …
SEO Basics: How to Make Your Blog Posts Unique and Useful
For your blog to be effective, you need to write it well and offer your readers the information they need. But this isn’t enough on …
Understanding Marketing Budgets for Small Business
It’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” …
Dominate social media with images
People are visual creatures. Ever since man learned how to draw, people have been using visuals to communicate, tell stories and share knowledge. Read on …
7 ways to make your small business blog shine
The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small …
Use your CPA to win
How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how …