Digital Marketing Articles

Email marketing is more than sending newsletters

Email marketing is more than sending newsletters

Posted by Jon Haslett on 27 May 2015 in Email Marketing , Small Business Strategy

Some of the most effective email marketing strategies have nothing to do with writing email newsletters. Automated emails sent at the right time to the right people can have a huge impact. We call these kinds of emails "Autoresponders". With expert planning and execution, autoresponders allow a small business to provide a level of communication and customer service that simply wouldn't be possible when writing emails manually.

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Email Newsletters

Posted by Hedley Swann on 12 April 2013 in Online Marketing , Email Marketing

In the online world of search engine optimisation and social media, it's very easy to think that all online advertising relies on organic, and passive, forms of marketing. However, delivering your content to your target market is still very important. One of the most effective forms of direct marketing is an email newsletter.

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