Articles for "Content Marketing"

How to Write Headlines That Don't Suck

28 Aug 2018 | Content Marketing

How to Write Headlines That Don't Suck

Headlines, titles and subtitles catch your reader's attention and help your content rank on Google. Your headlines are the face of your content, and they're what makes it sell. Whether it's on social media, email, or to search engines, having an attention-getting headline or title is critical. There are a few things you can do to make sure your headlines don't suck.

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7 ways to make your small business blog shine

27 May 2014 | Blogging , Content Marketing , Guides

7 ways to make your small business blog shine

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your knowledge, and establish authority, in your industry and add value to customer relationships. If you’re using blogging as part of your marketing strategy, follow these guidelines to produce killer content that your audience will love.

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How we used headlines to inject personality and capture audience attention

31 Mar 2014 | Content Marketing , Website Design

How we used headlines to inject personality and capture audience attention

In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human level, and let’s your audience connect much more easily. So, I hear you saying “but my industry makes it tough to show personality.” Really? Find out how we did it with a local bookkeeping business.

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