Hedley Swann
Digital Strategist at Dash
How to share a map on Google Maps
Google Maps has undergone some big changes recently, and a few of the tools have been moved around. Let’s take a look at how to ...
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Email inbox out of control? Try this
Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your ...
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How we used headlines to inject personality and capture audience attention
In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human ...
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Inbound vs direct marketing
As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s ...
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Advertising on Google Part 2: AdWords keyword research and the buying cycle
It’s time for part two of our video series on Google AdWords for small business. In this video, we go in depth on how understanding ...
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Advertising on Google Part 1: Understanding Google Adwords
Google AdWords, Google’s search advertising network, provides a timely and relevant advertising platform for small businesses. In part one, of this four part series, Understanding ...
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Engagement is Facebook’s magic word
Did you know that Facebook has made some changes on how it chooses what content to deliver to Page fans? So, what does this mean ...
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Conversational Content: Creating Customers with Your Copy
Writing engaging and persuasive copy that gets your online audience to connect with your business is a task most small business people struggle with quite ...
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Promoting Your Local Business Website
“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web ...
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Things your web designer needs to know.
Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this ...
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Email Newsletters
In the online world of search engine optimisation and social media, it’s very easy to think that all online advertising relies on organic, and passive, ...
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Your Call to Action
Most of us have been on a website, liked the content, and have been ready to make a purchasing decision only to be frustrated by ...
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