Strategy Articles

Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in ...

4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...

Targeting Strategies That Work Part 1: Differentiated Marketing

If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms ...

Mastering Brand Differentiation and Positioning Strategy

You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of ...