Positioning Articles

Business Development: How to Set Goals that Drive Growth

“Business development” is a broad topic that has not one but at least a hundred different definitions. For some, it’s marketing, or at least a ...

Master Your Growth: Crafting a Digital Marketing Strategy

Explore and understand the importance of a digital marketing strategy in business success. Navigate the evolving world of technology to stay relevant and profitable.

Brand Positioning Strategy for Professional Service Organisations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned ...

Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In ...

Guide to Brand Repositioning Strategies [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering ...

Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace ...

Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organisations. And all are part of a comprehensive road map in ...

4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...

Targeting Strategies That Work Part 1: Differentiated Marketing

If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms ...

Mastering Brand Differentiation and Positioning Strategy

You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of ...