fbpx
Become the First Choice in Your Market with Dash

Positioning Articles

business development

Business Development: How to Set Goals that Drive Growth

“Business development” is a broad topic that has not one but at least a hundred different definitions. For some, it’s marketing, or at least a ...
Read More
digital marketing strategy

Master Your Growth: Crafting a Digital Marketing Strategy

Explore and understand the importance of a digital marketing strategy in business success. Navigate the evolving world of technology to stay relevant and profitable.
Read More
Professional Service,brand positioning strategy

Brand Positioning Strategy for Professional Service Organizations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned ...
Read More

Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In ...
Read More
Brand Repositioning Strategies,Brand Repositioning,brand repositioning examples

Guide to Brand Repositioning Strategies [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering ...
Read More

Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace ...
Read More
competitive positioning,competitive positioning strategy

Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in ...
Read More
positioning statement,positioning statement example,positioning statement template

4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

  Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...
Read More
Colourful dartboard with exploding targets and stripes

Targeting Strategies That Work Part 1: Differentiated Marketing

  If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms ...
Read More
Differentiation & Positioning Strategy: Expectations vs Reality

Mastering Brand Differentiation and Positioning Strategy

You’ve probably heard you need to differentiate your firm. How do you do it and is it actually all that important? Come to think of ...
Read More