Facebook Live is rapidly becoming a “go-to” platform for local businesses. In fact, audiences engage more with live video than they do with the pre-recorded kind. Going live is ideal if you want to build brand awareness and boost your sales, too.
If you’ve never gone live on Facebook before, it might seem daunting. But it offers a wide variety of benefits for businesses. Best of all, it doesn’t have to be difficult. Here are 10 simple ideas you can implement in your Facebook Live videos to make them engaging and even sharable.
Address Comments and Reviews on Facebook
1. Interact with Your Audience
All interactions you have with your audience online can give you something to talk about on Facebook Live. Reading out positive comments and reviews always makes for a feel-good live video. Thank people for being so enthusiastic about your business. Show how much you value your customers to create trust.
2. Answer FAQs
Answer common questions in batches on Facebook Live. You can group them under specific themes so audiences can easily find the relevant information they want. Using live videos to answer FAQs serves the following two purposes:
- They save you time, as you don’t have to reply individually.
- They give viewers a reason to tune in to subsequent videos for more answers and spread your brand message.
3. Answer Viewers' Questions
If you have a regular audience tuning in live, you can host “Ask Me Anything” sessions. Viewers send in their questions and you answer them live. This encourages a regular audience, as viewers want to hear their own questions answered. It is an effective way of boosting consumer engagement with your brand.
Get Personal on Facebook Live
4. Show Your Brand's Personality
People buy from businesses they know, like and trust. By creating engaging live video content with a personal touch, you build engagement with your brand. This creates an emotional connection with your audience. They trust your brand more as a result, which translates directly into sales. So be funny, witty and creative. Make yourself stand out from the crowd.
5. Go “Behind-the-Scenes”
Consumers love to see businesses in action. A “behind-the-scenes” tour of your office makes viewers feel involved. It showcases the real people behind your products and demonstrates your workplace culture.
Live video is perfect for celebrating company successes, milestone dates and even staff member birthdays.
Promote and Establish Authority on Facebook Live
7. Debut New Products
Give your loyal brand followers an exclusive scoop. Facebook Live is ideal for teasing a new offering. A sneak peek or a product review builds excitement and anticipation. Your followers will want to be the first to get hold of your new product, so keep the exclusivity going.
Live video is also a great way of demonstrating how your products work. Customers want to see them in action before they part with their cash. A live demonstration creates buyer confidence.
Running a service business? Show off the tools of your trade, or debut a new service area you're moving into.
8. Discuss Important Industry Developments
Content marketing is all about sharing useful information. Keep viewers updated on the latest developments in your industry and the issues affecting it. This establishes you as a thought leader in your field, which in turn helps build consumer trust and boost your SEO efforts. The more useful your content is, the higher Google ranks you in search results.
Live video is ideal for this as it is such a memorable medium. On average, people remember 95 percent of what they watch, compared to just 10 percent of what they read.
9. "State of the Game" Videos
This is a clever technique to boost your following. Host live interviews with key players from your industry who have bigger followings than you. You can discuss your ideas and hear some of theirs. Talk about the future of the industry and the directions it’s going in.
By doing this, you make a whole new audience aware of your brand. This opens up a vast amount of new sales opportunities. It also ticks the “useful content” box.
10. Teach and Demonstrate Your Skills
Facebook Live is an ideal platform for tutorials and motivational videos. As an experienced professional, you should share your expertise with your audience. There are many ways of doing this, including:
- Tips on running a business.
- Top techniques for getting ahead in your industry.
- Reviewing other people’s work.
- Fixes for common industry problems.
This creates trust and buyer confidence. It also establishes you as a “go-to” source of knowledge. Both will boost your following, and ultimately, your sales.
Facebook Live doesn’t have to be daunting. By putting these 10 techniques into action, you can create a loyal audience and boost your brand awareness online. You’ll have plenty of fun with it, too.