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Differentiation Articles

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4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own

  Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do ...
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Targeting Strategies That Work Part 1: Differentiated Marketing

  If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms ...
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