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How we used headlines to inject personality and capture audience attention

In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human …

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An online marketing strategy needs clear goals

Website goals are the specific and measurable things that generate value for your business, and are the foundation of an effective digital marketing strategy. The …

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Inbound vs direct marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s …

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Your site should be optimised for phones and tablets

This is the second article in my new series covering the top seven reasons to review and update you online marketing strategy in 2014. You …

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Make it easier for your customers to find, and choose you

This is the first article in my new series covering the top seven reasons to review and update your online marketing strategy in 2014. I …

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Advertising on Google Part 2: AdWords keyword research and the buying cycle

It’s time for part two of our video series on Google AdWords for small business. In this video, we go in depth on how understanding …

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