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Category: Strategy

Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how …

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Five questions to ask yourself when planning a business website

(Updated February 18 2015.) Over the last few years I’ve noticed five things that are easy for business owners to overlook when planning their new …

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Your customers are talking about you online. Join the conversation

Over the last ten years social media websites and apps have become intrenched in our daily lives. Forget about your business for a moment, how …

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An online marketing strategy needs clear goals

Website goals are the specific and measurable things that generate value for your business, and are the foundation of an effective digital marketing strategy. The …

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Inbound vs direct marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s …

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Advertising on Google Part 2: AdWords keyword research and the buying cycle

It’s time for part two of our video series on Google AdWords for small business. In this video, we go in depth on how understanding …

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Advertising on Google Part 1: Understanding Google Adwords

Google AdWords, Google’s search advertising network, provides a timely and relevant advertising platform for small businesses. In part one, of this four part series, Understanding Google Adwords, we find out what AdWords is and how it works.

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Things your web designer needs to know.

Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this …

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Your Call to Action

Most of us have been on a website, liked the content, and have been ready to make a purchasing decision only to be frustrated by …

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5 ways a new website can help small business

“So, why do you want a website for your small business?” “Well, my competitors have one and I just need to have something there.” “Have …

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