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Tag: Concentrated Targeting

Business Development: How to Set Goals that Drive Growth

“Business development” is a broad topic that has not one but at least a hundred different definitions. For some, it’s marketing, or at least a …

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Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace …

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