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Web design for local business Your business website should make you money

Create a powerful sales and marketing tool

Today’s local customers are doing their research online. Whether you’re actively advertising or relying on word-of-mouth, the fact is that local buyers are picking up their phone, their tablet, or their laptop to research their problem, compare products and services, and make a purchasing decision. Even those who are directly looking for your business by name will check you out online first.

Beautiful and functional isn't enough

High performance websites are designed specifically to match buyer personas, their buying journey, and present a unique sales process that helps customers find your business, convert into a lead, and become a sales opportunity.

Mobile Responsive

Our websites provide the best experience across all screen sizes and devices, from small screen phones, to tablets, laptops, and even work computers.

Flexible

Flexibility is key to growing and improving your online marketing strategy. We build beautiful and functional sites that can change as your business and customers do.

Trackable

Results come from collecting the right data, analysing it, and making sound decisions to attract the right buyer at the right time. Data tracking is a core part of the websites we build.

Conversion

Most businesses get this wrong. They end up with an “online brochure” that has no chance of converting a visitor into a lead. Our websites are built around strategy, buyer needs, and your business goals. They’re not websites, they’re sales and marketing tools.

Case Study

Real year on year growth for a local cooling company

See how local commercial cooling company, Dynamic Refrigeration Solutions, is using effective online marketing to generate real year on year returns.

WHAT WE DID
Real year on year growth for a local cooling company

We do things a little differently

How we design better websites for local business

We recommend that most local businesses adopt a Growth Driven Design (GDD) approach to their new website. GDD is a modern approach to designing and building websites in a way that avoids many of the pitfalls and headaches associated with traditional web design. In short, GDD is a better, faster, and more cost effective way to build a your local business website.

Traditional web design is broken

Long production timelines, large upfront costs, and inflexibility are common frustrations among local business owners during a website project.

Impulsive

Impulsive

Many local website projects have incomplete, little, or no data to review and learn from in the beginning, and decisions are based on opinions and guesswork at the start of the project, making unfounded predictions before the project begins.

Large upfront cost and zero flexibility

Large upfront cost and zero flexibility

Any new features or ideas discovered during a traditional web design process are typically shelved until the next website redesign, and the fixed scope of the project means it’s too late, costly, or impractical to implement them during the build.

Testing comes too late

Testing comes too late

Buyers might not respond to the new website as expected. After launching, it’s common to find issues with initial assumptions about user behaviour that contradict what was thought to be true – but, it’s too late. Following the launch, both the client and web design team are fatigued from the process, and there are no resources or budget left to adapt and change quickly.

A smarter approach

How Growth Driven Design works

Strategy

Analyse your brand, understand your buyers and set specific and measurable goals. These insights allow you to make a “Wishlist” of features and content that might be included in your new website.

Launch Pad website

The Launch Pad website aims to include the top 20% of features and content from the Wishlist that are expected to have the most initial impact. Launching your new website with a smaller, more targeted, scope means initial costs are lower and production timelines are faster.

Evaluate and improve

A key benefit of GDD is time to launch. As soon as the Launch Pad website is up and running it’s collecting valuable usage data. Data and analysis allows you to make informed decisions about what features from the Wishlist might be built next, identify improvements to current content, and respond to buyer feedback quickly. GDD provides a framework for continuous improvement, making smart changes and upgrades to your website over time based on real evidence and data.

How Growth Driven Design works

Our 60 day process

What does building a new website look like?

Week 1

Discovery

Using workshops and research we'll gather a complete picture of your business, your customers, and competitors.

Week 2

Strategy

We develop a blueprint to outline how your website will create a compelling experience for buyers and align their goals with yours.

Weeks 3-8

Production & Development

With the plan in place, it's time to create your new local business website across design, development, and content production.

Continuous

Data driven improvement

Using real data and insights our team continuously looks for opportunities to improve your website and turn it into the ultimate sales and marketing machine.

Clear benefits

Why use a Growth Driven Design process?

Remove the headaches, launch quickly, see positive returns faster.

Faster creation, shorter timelines

Faster creation, shorter timelines

From project start to a complete Launch Pad website, including strategy, can be as fast as 60 days. In contrast, it’s not uncommon for a traditional web design process to take 6 months.

Cost effective

Cost effective

GDD uses your project budget where it matters. The process is designed to identify top priorities that align with the buyer journey to create maximum initial impact based on safe assumptions.

Evidence based

Evidence based

Guesswork is kept to an absolute minimum. Analytics data and analysis are used to make evidence based decisions on what to do next.

Maximum flexibility

Maximum flexibility

Because you’re not trying to build everything you can possibly brainstorm upfront, you’ll have the budget and opportunity to adapt your website based on real data. In addition to being able to move quickly on new marketing opportunities, the GDD process prioritises continuous optimisation – rather than full redesigns every few years.

Commonly asked questions

Website Design FAQ

How much is a website?

The cost of your local business website will depend on the scope and requirements of the project. We actually recommend that most local businesses start small and grow their website over time based on real data and feedback from users. In addition to being more cashflow friendly, you’ll actually end up with better results because your website is changing and adapting to what your customers need. Generally, a starting budget for a new website is $20,000.

How long does it take to build a local business website?

Creating an effective website is more than just development time. We take a complete approach to creating effective sales and marketing tools. Our process, from our first strategy meeting to launching your new website, is 60 days.

Will I be able to manage my own website?

Yes. You’ll be able to edit and manage your website content through a comprehensive Content Management System (CMS). We build our websites on the MODX Content Management System. MODX is robust, secure, and intuitive to use. It’s also very flexible, allowing our team to add extra functionality as the needs of your business and customers grow and change.

Can you create my website content?

Yes. We offer complete content production services across copywriting, video, photography and graphics. Even if you decide to produce your content in-house, we will provide a complete content blueprint based on your strategy and Buyer Personas.

Do you provide hosting, domains, security updates and backups?

Sure do. Everything your new website needs to stay functional, fast and safe is taken care of under an affordable monthly service bundle.

Do you provide analytics, tracking and reports?

Yes. Our approach to web design and online marketing is data driven. We measure and track all relevant data across your website and provide custom, business friendly, reports. No techno gibberish here, just the numbers you care about so you can measure your ROI.

Tactics

Online marketing tactics for local business

Explore the tactics we use to execute effective online marketing strategies.

Web Design

Mobile responsive, conversion optimised websites for local business.

Content Marketing

Compelling copy, media and video that aligns with buyer intent.

Email Marketing

Convert and nurture leads throughout the buyer journey.

Local SEO

Help local buyers find your business in Google search, local listings, and maps.

Google Advertising

Promote your business at the top of Google search through targeted advertising.

Social Media

Use the world's biggest social networks to engage and convert buyers into sales.

Work with us Book your free marketing assessment.

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