St John Ambulance Australia Generating Business for Local States and Territories

Project overview

In 2013 St John Ambulance Australia partnered with us to develop a mobile responsive website that still serves them faithfully today. The self funded, charitable organisation, provides first aid services throughout Australia. The State and Territory organisations are supported by the Canberra based National Office.

To help the National Team promote the products and services available in each State and Territory, the National Office needed a digital partner to help them plan, design and develop a new web presence that was findable, fast, and mobile friendly.

Content management and mobile friendly were two big requirements of the National Team, allowing customers to quickly access content on the go, and allowing the marketing team to continuously upload new, and manage existing, content on the website.

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Client

St John Ambulance Australia

Our Role

Design, Development, Strategy

Delivarables

Website, Email Templates

Generating Business for Local States and Territories

Results

Well, here's what they had to say about the project

"Rethink, modernise, rebuild"

"Rethink, modernise, rebuild"

“The team at Dash went above and beyond to rethink, modernise and rebuild the St John Ambulance Australia national website from the ground up.”

Shay McAuley

Shay McAuley

IT Projects Manager, St John Ambulance Australia

Solution

The right approach, tools, and workflow

With extensive social and promotional reach, but not being the direct point of sale, we developed intelligent solutions to funnel users from the national website to where they could purchase locally in their respective State of Territory.

In addition to connecting the national website to the network of local St John Ambulance offices, we worked with the team to implement the functionality and tools necessary to champion the brand and promote products and services throughout Australia.

We ensured that everything from the email newsletter system to CMS would work with their existing workflows, content production process, and project management tools to allow the national team to efficiently use the website independently.


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