Why do some businesses generate so many more leads than their competitors?
Most businesses struggle to generate leads consistently because their marketing is inconsistent. There’s no strategy, just a random collection of marketing tactics. They bought a website, and then got some "SEO", and maybe dabbled in Facebook and Google advertising. The leads never arrived.
The truth is, the businesses that win online are those that have a clear understanding of their buyers, and have purposefully designed a sales funnel that uses the right tactics and content to convert visitors into leads, and leads into customers. They have a clear strategy, and all of their marketing works together to achieve real goals.