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How to turn your website into an engine for your digital strategy goals.

At Dash we often talk about the “Three Bs” of your digital marketing strategy. One of those Bs, “build,” considers what core infrastructure, tools, and ...
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Digital Marketing Strategy: Everything You Need to Know for Long-Term Success

Ask any successful business or professional service organisation how they got from where they started to where they are today, and they’ll tell you that ...
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Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity

Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in ...
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10 Free Google Tools for Better Business You Probably Don’t Know About

Google accounts for over 94 percent of web searches in Australia alone. In fact, more than 10 million Australians use their smartphones for search Google ...
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Facebook’s apps enable 360-Degree photo creation

Facebook has debuted a new 360-degree photo feature that allows smartphone users to take 360-degree pictures and upload them. Although it has a lot of ...
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Introducing Facebook Pages Manager App

Are you getting more customer messages through your Facebook page? The Facebook Pages Manager App for iOS and Android will give you instant notifications on ...
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Your customers are talking about you online. Join the conversation

Over the last ten years social media websites and apps have become intrenched in our daily lives. Forget about your business for a moment, how ...
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Make it easier for your customers to find, and choose you

This is the first article in my new series covering the top seven reasons to review and update your online marketing strategy in 2014. I ...
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Promoting Your Local Business Website

“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web ...
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