Search Engine Optimisation for Local Business Win the battle for attention on Google

We help local customers find your business

There’s no “magic bullet” to local search optimisation. Search engine optimisation is a marathon, not a sprint, and success comes from continuous effort, tracking and measuring the right data, and using that data to adjust and improve search campaigns over time. It’s about hard and focused work that leads to long lasting benefit.

Case study

Smart SEO and design works

See how a local tour company is using smart local SEO and conversion focused web design to convert over 20% of Google traffic to their booking button.

Smart SEO and design works

Local search optimisation services

How we get your business found on Google

You cannot be effective by just focusing on a single aspect of local search. You need all the pieces of the puzzle to fit together. The sum of our tactics is greater than their parts when it comes to marketing your business to local buyers.

Local strategy

With so many moving parts making up Local SEO, we take a complete look at how your business is doing in Google right now, how you compare to your competitors, and identify what needs improvement.

Website optimisation

The way your website is structured, coded, and organised has a large effect on how it ranks on Google. We understand the unique ins and outs of local search and what makes a good local business website perform.

Local content

Your content needs to match your target buyer. If your customer is local, your content needs to be local. From location landing pages, to shareable content for social media, to localised blog posts, our team understands local content.

Google My Business

Your Google My Business profile is your primary listing on Google. We know how to audit, manage, and optimise GMBs to help your business rank in local search results and map listings.

Link Building

Did you know that the quantity and quality of other websites that link to your business affect your search rankings and help local buyers connect with your business? We help local businesses create link building opportunities in their local area.

Local Reviews

Reviews are a major trust signal for buyers and search engines. Our team can teach you how to get more positive reviews, make reviews part of your customer experience, and manage and monitor reviews.

Commonly asked questions

SEO and Local Search FAQ

How much is local SEO?

This depends greatly on your business, your market, your goals, and how fast you want to get there. For many local businesses, SEO will form part of their wider online marketing strategy, rather than a stand-alone tactic.

How long does it take to “rank”?

While rankings are an indication that your SEO is having an affect, it’s much more important to track and measure goals. Generally, we see improvements in rankings after 1-3 months, but we’re much more focused on the ROI to your business. We prefer to focus on measurable goals, like more website traffic, enquiries, phone calls, and sales.

Will you do fixed scope projects?

Sure. If you need an area of your SEO fixed up, or specific content created for your existing website we’d be happy to help. From setting up and optimising your Google My Business listing, to fixing inconsistent or incomplete citations, to creating a series of locally focused blog articles we can help. 

Do you offer online marketing consulting?

Yes. If you’ve got an in-house team to execute SEO tactics and you want some guidance getting on the right path (and staying on it) we can provide that expert advice.

What types of businesses do you work with?

While our clients come from a broad range of industries, they have one thing in common. They’re local businesses aiming to attract local customers. From small businesses targeting their local area, to larger businesses with multiple locations each competing in a different local market.

Work with us Book your free marketing assessment.