Google Adwords Drive qualified buyers to your business

Advertise on Google

Paid ads on Google mean business

Google Adwords is one of the most effective ways to drive targeted traffic to your website, and generate leads and sales. It’s also very easy to get wrong, advertise to the wrong people, and mismanage your Pay-Per-Click budget. We help local businesses get the most bang for buck from their ads, target the right buyers through effective keyword research, and craft ads and landing pages that convert.

Review

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Campaign Audit

If you’re already advertising on Google, we’ll take a look at your current campaigns and figure out why they aren’t performing. We’ll find what’s working, and what’s not, and develop a plan to turn your campaigns around.

Target

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Keyword Mapping

Using our complete research process, we create groups of keywords that match the intent of your buyers as they move through their journey. Keyword research and mapping is a continual process, and the secret to increasing ROI.

Convert

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Quality Content

An ad click isn’t worth anything if the user doesn’t engage with the landing page the ad sends them to. By aligning your ad campaigns to buyer behaviour we can produce and present content that matches the intent of the buyer and encourages them to take action.

Optimise

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Management & Tracking

Google Adwords is an art as well as a science. Tracking the right data and performing ongoing analysis will highlight opportunities for improvement, what keywords are working, tests to perform, and landing page optimisations to make. That’s how we continuously improve ROI.

Common questions

Google Adwords FAQ

What is Google Adwords?

Simply put, Google Adwords is one of the most popular and effective forms of pay-per-click (PPC) advertising. It lets your business be there in search as a buyer moves through their journey before making a purchase. Businesses can display advertisements in search engine results pages (SERPs) for keywords and topics relevant to their services and products.

Google Adwords is a powerful tactic for driving sales to your local business. When used effectively, Google ads put your business in front of qualified buyers. Both highly targeted and measurable, you can track the performance of your campaigns and measure your return on investment. It’s also very testable and scalable, which allows local business to experiment with different ads, offers, and content to continuously enhance campaign performance.

Is Google Adwords expensive?

Just like most things, not if it works. Unlike many forms of traditional advertising, Adwords is very measurable. You can monitor what keywords are generating clicks that lead to conversions. In essence, you can see where your advertising dollars lead to sales. This means you can also see what’s not working, and change it quickly. With the right management, insights and strategy Google Adwords can really deliver results.

Why are my current ads underperforming?

The most common problem we see with local business Google Adwords campaigns is typically a mismatch between buyer intent, targeted keywords, and landing page content. This is why strategy is so important. It gives you the foundation for sound decision making, rather than relying on guesswork and wasting money on ads that miss the mark.

Work with us Book your free marketing assessment.