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Search Results for: google advertising

Advertising on Google Part 2: AdWords keyword research and the buying cycle

It’s time for part two of our video series on Google AdWords for small business. In this video, we go in depth on how understanding ...
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Advertising on Google Part 1: Understanding Google Adwords

Google AdWords, Google’s search advertising network, provides a timely and relevant advertising platform for small businesses. In part one, of this four part series, Understanding ...
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How to turn your website into an engine for your digital strategy goals.

At Dash we often talk about the “Three Bs” of your digital marketing strategy. One of those Bs, “build,” considers what core infrastructure, tools, and ...
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Digital Marketing Strategy: Everything You Need to Know for Long-Term Success

Ask any successful business or professional service organisation how they got from where they started to where they are today, and they’ll tell you that ...
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Looking ahead to the future of Dash

As we reflect on the first 10 years of Dash, we’re pleased to share some thoughts on the future of our company.
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12 Digital Strategies You Can Implement Today

Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be ...
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Understanding Marketing Budgets for Small Business

It’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” ...
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Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how ...
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Search Engine Optimisation for Your Local Business Website

Like most small business owners, you probably have heard of Search Engine Optimsation (SEO). You can use it to improve your website’s rankings on major ...
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