Content Marketing for Local Business Make your business irresistible

The right content for the right buyer, at the right time

Today’s info-rich buyer wants to find, research and discover services online. In addition to helping buyers find your business through search, good content creates a connection between your business and buyers throughout their journey and converts them into a customer.

Case study

Content boosts traffic for local property management firm

Targeting specific types of landlords and tenants has led to dramatic traffic increases for Darwin Rental Specialists. Blogging, suburb reports, and live rental listings make them a clear choice for buyers.

Content boosts traffic for local property management firm

Our process

We know content

Our team knows how to use digital strategy, writing, graphics and video to create winning content for local business. Through our tried and tested processes and data driven approach we create a sound understanding of your buyers, their pain points, what they need, and how they purchase to ensure that relevant and useful content is presented to convert them to a lead, and a sale.

Step 1

Buyer Journey

Understanding how buyers identify their problem, consider products and services, and choose a local vendor to supply them is vital to creating effective content to lead them through their journey.

Step 2

Content Production

We support local business in creating effective content, from providing the right advice and direction, to taking the entire production process off their shoulders and using our trusted team of strategists, writers, designers, photographers, and videographers.

Step 3

Promotion

The best content in the world won’t help your business if no one sees it. We have the strategies and tactics to promote and share content effectively across search and social to leverage it to its full extent.

Step 4

Measure and improve

We use industry leading analytics tools to measure the effectiveness of your content. With accurate data at our fingertips, we can identify opportunities to enhance and expand your content to continuously improve performance.

The right content for the right buyer, at the right time

Web content services

We create compelling online content for local business

Using a variety of content and media will help buyers at different parts of their journey, and move them through your sales funnel. We help local businesses create:

  • Content plans (what to produce and when)
  • Blog posts
  • Website copy
  • Targeted landing pages
  • Special offers and promotions
  • eBooks
  • Case studies
  • Email campaigns
  • Social media posts
  • Infographics
  • Videos
  • Interactive content, such as surveys and quizzes

Commonly asked questions

Content Marketing FAQ

How much does web content cost?

This really depends on the format and amount of content. Typically, for long form written content, such as website pages, a good guide is $1 per word; this includes stakeholder interviews, research, copywriting, and revisions. Rich content and media, such as infographics and video, vary greatly and will depend on the project.

Will you write my content for me?

We absolutely can. Our team knows the ins and outs of creating effective web content for both users and search engines. Our team will use interviews and workshops to get the knowledge out of your head and present it online in a way that matches buyer goals and intent.

Will you design my logo and print materials?

No. Identity design (such as logos and business cards) and print graphics are a different skill set. Just as we specialise in online marketing for local businesses, there are talented graphic designers who are experts in these areas. We enjoy great relationships with a few of them, and can provide a solid referral.

Can you write for my industry?

We’re always up for the challenge. Many of our clients, such as doctors and accountants, have strict requirements on what they can and can’t say (as well as how they say it). Our team of writers have experience in many industries and are quick studies when it comes to tackling a new industry.

Work with us Book your free marketing assessment.