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Advertising on Google Part 1: Understanding Google Adwords

Google AdWords, Google’s search advertising network, provides a timely and relevant advertising platform for small businesses. In part one, of this four part series, Understanding Google Adwords, we find out what AdWords is and how it works.

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Engagement is Facebook’s magic word

Did you know that Facebook has made some changes on how it chooses what content to deliver to Page fans? So, what does this mean …

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Conversational Content: Creating Customers with Your Copy

Writing engaging and persuasive copy that gets your online audience to connect with your business is a task most small business people struggle with quite …

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Promoting Your Local Business Website

“How do I get people to visit my website?” is a question on the minds of many Darwin small business owners who have a web …

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Things your web designer needs to know.

Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this …

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Email Newsletters

In the online world of search engine optimisation and social media, it’s very easy to think that all online advertising relies on organic, and passive, …

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