Category: Strategy

Adjust Your Marketing Message to Match the Changing Needs of Your Clients

Through any time of global market uncertainty, the ability to adapt – how you work, what you focus on, and how you’re talking to your clients – will be crucial to how well your business will bounce back, survive and thrive.

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How To Use the Buyer’s Journey to Create Better Small Business Marketing

No matter what type of product or service they are searching for, customers typically follow a similar pattern in their purchasing decision, called the buyer’s journey.

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Understanding Marketing Budgets for Small Business

It’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” …

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It’s never been easier. An online merchant service comparison

The ability to seamlessly and securely send payments online is one of the great innovations that the internet has offered the world. Online payments aren’t …

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Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how …

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Five questions to ask yourself when planning a business website

(Updated February 18 2015.) Over the last few years I’ve noticed five things that are easy for business owners to overlook when planning their new …

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