Marketing Articles
Embracing Continuous Digital Media Strategy Optimization
It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our ...
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How to update your Google My Business description
Your Google My Business (GMB) listing is an important marketing tool. Especially for local businesses. Now you can add a description of your business to ...
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6 Ways Small Business Can Beat the Facebook Algorithm Changes
According to Mark Zuckerberg, the new Facebook algorithm now prioritises content from friends, families and groups. This is a complete about-face from the 2014 update ...
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A Weekly Facebook Posting Schedule Every Small Business Can Follow
To increase engagement, keep your small business top of mind for local customers, and build brand awareness on Facebook you need to post regularly and ...
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Save Time and Money and Boost Performance with Facebook Dynamic Creative Ads
Have you ever wondered how to get your brand message across to your audience? Are you sick of testing numerous ads to find out what ...
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10 Facebook Live Ideas You Can Use Right Now
Facebook Live is rapidly becoming a “go-to” platform for local businesses. Audiences engage more with live video than they do with the pre-recorded kind. A ...
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How to Get Inbound Links to Your Website and Improve Local Business SEO
You probably know that getting inbound links (also called “backlinks”) is essential for your Local Business SEO strategy. They represent trust in your business and ...
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Seeing Double on Twitter: What 280 Characters Mean for Marketers
Twitter has done something surprising. They started allowing users to send tweets with 280 characters. Aliza Rosen, the Twitter product manager and senior project engineer ...
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Magic Pixel Dust for Possum: Boosting Google’s Local Search Results
Did you know that 87 percent of people who own smartphones will use their phone’s browser to search for a local service? Most phones feature ...
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Google Search: A Smarter Feed That’s Easier to Follow
As the web has evolved, Google has continued to dominate the search field, with their most recent update being the addition of a news feed ...
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Broadcasting Your Business: Free and Easy Live Video Tools Anyone Can Use
In the last decade, streaming has taken the internet by storm. For years, businesses have incorporated YouTube into their marketing strategies. Today, many people are ...
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#HappyBirthday: Reasons the Humble Hashtag is Here to Stay
The use of hashtags on social media platforms make it seem like it has been around for ages. However, it only started in 2007, but ...
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10 Free Google Tools for Better Business You Probably Don’t Know About
Google accounts for over 94 percent of web searches in Australia alone. In fact, more than 10 million Australians use their smartphones for search Google ...
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Facebook’s apps enable 360-Degree photo creation
Facebook has debuted a new 360-degree photo feature that allows smartphone users to take 360-degree pictures and upload them. Although it has a lot of ...
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Get more Google reviews by linking directly to the review form
This screencast and article were published as an update to my original tutorial on how to directly link customers to the review form your Google ...
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