Digital Marketing Articles

Understanding Marketing Budgets for Small Business

Understanding Marketing Budgets for Small Business

Posted by Hedley Swann on 04 October 2017 in Online Marketing , Small Business Strategy

Watch the video on YouTubeIt’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” But when you get to the next financial year and look at what you’re spending on advertising and marketing, you may think to yourself, “I’m spending a lot on that, where can I cut back?” The next thing you know, you’re taking a red pen to your…

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Email marketing is more than sending newsletters

Email marketing is more than sending newsletters

Posted by Jon Haslett on 27 May 2015 in Email Marketing , Small Business Strategy

Some of the most effective email marketing strategies have nothing to do with writing email newsletters. Automated emails sent at the right time to the right people can have a huge impact. We call these kinds of emails "Autoresponders". With expert planning and execution, autoresponders allow a small business to provide a level of communication and customer service that simply wouldn't be possible when writing emails manually.

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Use your CPA to win

Use your CPA to win

Posted by Hedley Swann on 15 May 2014 in Small Business Strategy

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how much you spend on individual advertising and marketing campaigns and channels, but can you reliably predict how much you’ll need to spend to get a new customer? Let’s talk about CPA: Cost Per Acquisition.

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Email inbox out of control? Try this

Email inbox out of control? Try this

Posted by Hedley Swann on 28 April 2014 in How-To's , Small Business Strategy

Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your inbox and despair at the number of emails in it? Have you ever missed, or lost, an email in amongst the cluttered mess that is your inbox? I have a solution for you! Read on, and see how I mastered my email inbox and boosted my daily productivity.

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Defining your business: Things your web designer needs to know.

Posted by Hedley Swann on 28 October 2013 in Small Business Strategy

Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this will be their first time undertaking a major digital project, so let's look at some of the things you should consider before, and during, the early stages of a web design project.

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Your Call to Action

Posted by Hedley Swann on 26 March 2013 in Small Business Strategy

Most of us have been on a website, liked the content, and have been ready to make a purchasing decision only to be frustrated by the effort it took to find our next step. That next step (which should be easy) is the website's Call to Action.

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