Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering if you should
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Target Marketing Strategies That Work Part 2: Concentrated Targeting Strategy
As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace and eventually garner
Competitive Positioning Strategy – How to Stand Out Without Losing Your Identity
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business
4 Best and 2 Worst Positioning Statement Examples and How to Create Your Own
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do not cross the
The Anatomy Of Great Brand Positioning
Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional service organizations that
Targeting Strategies That Work Part 1: Differentiated Marketing
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are three to