
Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering if you should
You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering if you should
As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace and eventually garner
Differentiation, segmentation, messaging, branding, and positioning. All terrific long-term marketing strategies for professional service organizations. And all are part of a comprehensive road map in meeting your business
Here’s a tough pill to swallow for many entrepreneurs—only 30% of businesses make it past the 10-year mark while a half of businesses do not cross the
Some would call it a radical idea, but it’s the foundation of proper branding: not everyone is your customer, nor should they be. Professional service organizations that
If “marketing” were a one-size-fits-all operation, we’d be able to sum up the beauty of differentiated market targeting strategies in one statistic: high-growth firms are three to