Digital Marketing Articles

Understanding Marketing Budgets for Small Business

Understanding Marketing Budgets for Small Business

Posted by Hedley Swann on 04 October 2017 in Online Marketing , Small Business Strategy

Watch the video on YouTubeIt’s easy to look at a specific marketing activity, see the cost at the end of the quote, and say “That’s affordable, let’s do it.” But when you get to the next financial year and look at what you’re spending on advertising and marketing, you may think to yourself, “I’m spending a lot on that, where can I cut back?” The next thing you know, you’re taking a red pen to your…

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7 ways to make your small business blog shine

7 ways to make your small business blog shine

Posted by Hedley Swann on 27 May 2014 in Online Marketing

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your knowledge, and establish authority, in your industry and add value to customer relationships. If you’re using blogging as part of your marketing strategy, follow these guidelines to produce killer content that your audience will love.

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Inbound vs direct marketing

Inbound vs direct marketing

Posted by Hedley Swann on 24 March 2014 in Online Marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s an effective strategy, one that has existed as long as people have traded with one another, but is there another way? Inbound marketing is the answer.

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Promoting Your Darwin Website

Posted by Hedley Swann on 31 October 2013 in Online Marketing

"How do I get people to visit my website?" is a question on the minds of many Darwin small business owners who have a web presence. Having built a great website with clear goals and Call(s) to Action, it's now time to promote your website and build an audience for your content.

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Email Newsletters

Posted by Hedley Swann on 12 April 2013 in Online Marketing , Email Marketing

In the online world of search engine optimisation and social media, it's very easy to think that all online advertising relies on organic, and passive, forms of marketing. However, delivering your content to your target market is still very important. One of the most effective forms of direct marketing is an email newsletter.

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