Digital Marketing Articles

Email Newsletters

Posted by Hedley Swann on 12 April 2013 in Online Marketing , Email Marketing

In the online world of search engine optimisation and social media, it's very easy to think that all online advertising relies on organic, and passive, forms of marketing. However, delivering your content to your target market is still very important. One of the most effective forms of direct marketing is an email newsletter.

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Your Call to Action

Posted by Hedley Swann on 26 March 2013 in Small Business Strategy

Most of us have been on a website, liked the content, and have been ready to make a purchasing decision only to be frustrated by the effort it took to find our next step. That next step (which should be easy) is the website's Call to Action.

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