Blog Page 5

How we used headlines to inject personality and capture audience attention

31 Mar 2014 | Content Marketing , Website Design

How we used headlines to inject personality and capture audience attention

In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human level, and let’s your audience connect much more easily. So, I hear you saying “but my industry makes it tough to show personality.” Really? Find out how we did it with a local bookkeeping business.

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Inbound vs direct marketing

24 Mar 2014 | Content Marketing , Lead Generation

Inbound vs direct marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s an effective strategy, one that has existed as long as people have traded with one another, but is there another way? Inbound marketing is the answer.

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Your site should be optimised for phones and tablets

21 Mar 2014 | Responsive Web Design

Your site should be optimised for phones and tablets

Responsive web design is a term used to describe websites that change or "respond" to the size or type of device being used to view the site. They're formatted so that all content and features are easily used from a small touch screen like an iPhone and re-format themselves to take advantage of the additional room as the screen gets larger.

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