Blog Page 4

7 ways to make your small business blog shine

27 May 2014 | Blogging , Content Marketing , Guides

7 ways to make your small business blog shine

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your knowledge, and establish authority, in your industry and add value to customer relationships. If you’re using blogging as part of your marketing strategy, follow these guidelines to produce killer content that your audience will love.

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Use your CPA to win

15 May 2014 | Lead Generation , Insights , Digital Advertising

Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how much you spend on individual advertising and marketing campaigns and channels, but can you reliably predict how much you’ll need to spend to get a new customer? Let’s talk about CPA: Cost Per Acquisition.

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Email inbox out of control? Try this

28 Apr 2014 | Guides , Local Business , Email

Email inbox out of control? Try this

Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your inbox and despair at the number of emails in it? Have you ever missed, or lost, an email in amongst the cluttered mess that is your inbox? I have a solution for you! Read on, and see how I mastered my email inbox and boosted my daily productivity.

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