Digital Marketing Articles

Inbound vs direct marketing

Inbound vs direct marketing

Posted by Hedley Swann on 24 March 2014 in Online Marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s an effective strategy, one that has existed as long as people have traded with one another, but is there another way? Inbound marketing is the answer.

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Promoting Your Darwin Website

Posted by Hedley Swann on 31 October 2013 in Online Marketing

"How do I get people to visit my website?" is a question on the minds of many Darwin small business owners who have a web presence. Having built a great website with clear goals and Call(s) to Action, it's now time to promote your website and build an audience for your content.

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Defining your business: Things your web designer needs to know.

Posted by Hedley Swann on 28 October 2013 in Small Business Strategy

Having a professionally designed and developed website is a marketing investment being undertaken by more and more Darwin based businesses. For many business owners, this will be their first time undertaking a major digital project, so let's look at some of the things you should consider before, and during, the early stages of a web design project.

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Email Newsletters

Posted by Hedley Swann on 12 April 2013 in Online Marketing , Email Marketing

In the online world of search engine optimisation and social media, it's very easy to think that all online advertising relies on organic, and passive, forms of marketing. However, delivering your content to your target market is still very important. One of the most effective forms of direct marketing is an email newsletter.

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