Digital Marketing Articles

7 ways to make your small business blog shine

7 ways to make your small business blog shine

Posted by Hedley Swann on 27 May 2014 in Online Marketing

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your knowledge, and establish authority, in your industry and add value to customer relationships. If you’re using blogging as part of your marketing strategy, follow these guidelines to produce killer content that your audience will love.

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Use your CPA to win

Use your CPA to win

Posted by Hedley Swann on 15 May 2014 in Small Business Strategy

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how much you spend on individual advertising and marketing campaigns and channels, but can you reliably predict how much you’ll need to spend to get a new customer? Let’s talk about CPA: Cost Per Acquisition.

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Email inbox out of control? Try this

Email inbox out of control? Try this

Posted by Hedley Swann on 28 April 2014 in How-To's , Small Business Strategy

Email is a major form of communication in today’s world, and our use of it seems to be ever expanding. Do you look at your inbox and despair at the number of emails in it? Have you ever missed, or lost, an email in amongst the cluttered mess that is your inbox? I have a solution for you! Read on, and see how I mastered my email inbox and boosted my daily productivity.

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How we used headlines to inject personality and capture audience attention

How we used headlines to inject personality and capture audience attention

Posted by Hedley Swann on 31 March 2014 in Website Content

In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human level, and let’s your audience connect much more easily. So, I hear you saying “but my industry makes it tough to show personality.” Really? Find out how we did it with a local bookkeeping business.

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