Digital Marketing Articles

Email marketing is more than sending newsletters

Email marketing is more than sending newsletters

Posted by Jon Haslett on 27 May 2015 in Email Marketing , Small Business Strategy

Some of the most effective email marketing strategies have nothing to do with writing email newsletters. Automated emails sent at the right time to the right people can have a huge impact. We call these kinds of emails "Autoresponders". With expert planning and execution, autoresponders allow a small business to provide a level of communication and customer service that simply wouldn't be possible when writing emails manually.

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