Dominate social media with imagesPosted by Hedley Swann on 24 June, 2014 in
We’re visual creatures. Ever since we learnt to draw, people have been using visuals to communicate, tell stories and share knowledge. Today, I’d like to talk about the role, and benefits, of using images in your social media campaigns and give you valuable tips on the types of images that perform well.
Images are social
We notice strong visuals before we notice anything else. They’re big, they stand out, and they’re easy to consume. Reading text takes much more effort than looking at an image. Images are also very shareable. Just as the cavemen used rock paintings to record and tell stories thousands of years ago, we too can capitalise on the strength of images to communicate with our social media audience.
Why use images in my social media?
Between February and March 2014, SocialBakers looked at the different types of posts on Facebook to determine what post type gets the most interaction from users. What their report uncovers is that, on Facebook Brand Pages (like your business Page), photo posts generate the most interaction, beating out Link, Status and even Video posts.
On social media, images:
- are easily consumed: It’s easy for your brain to process an image.
- create quicker connections: They can convey complex emotions and ideas far faster than text.
- are supported on all major platforms: Facebook, Twitter, Pinterest, Instagram, Google Plus.
Images are also easy to create and include in posts. Your smartphone is a brilliant, accessible device for creating rich, unique visual content for your small business social media presence. Also, new services, like Canva, allow you to easily create graphics for inclusion on your social media posts. Creating rich visual content has never been more accessible.
How can I use images?
Here's a list of the types of images that are generally effective at generating interaction and engagement on your small business social media presence.
- Tip images: You’re an expert in your field, write a short post with a tip for your audience and include an image with the tip imprinted on it.
- How-to images: Any procedure can be the basis for great visual content. Create a graphic that shows the steps.
- Quotes: Everyone loves a good quote. Put them on images.
- Infographics: These are insanely good right now. If you’ve got information to share, display it in a visually stunning infographic.
- Consistent segment images: Schedule days of the week where you’ll share a topical tip or piece of content. The Chiropractic Place do this very well with their “Monday Motivation”, “Training Tuesday”, “Wellness Wednesday”, “Thinking Thursday” and “Foodie Friday” segments.
What makes a good social media image?
Just like copy, an image is a piece of strategic content and should be treated as such. A great social media image should:
- help and/or inspire your audience
- be original and relevant to your post topic and your business
- fit with the corporate identity of your business
- build trust and/or interest in your business
- be posted with clear intent (what are you trying to achieve with this image?)
Consider how you can begin using more images in your small business social media presence, and build processes and workflows into your social media strategy to ensure you’re using visuals as often as you can.