How important are mobile ready websites? Mobile and tablet data for February 2014

Posted by Jon Haslett on 13 March, 2014 in Responsive Web Design

Looking at data from 50 websites with 49,000 unique visitors each month, let's take a look at the mobile and tablet usage data from February and see exactly how important it is to have a responsive web design strategy in 2014.

We've decided to measure unique website visits. This means that one user accessing a website on a specific device is only counted once, regardless of how many times they visit or how many pages they view. We chose unique visitors because we'd like to focus on the visitors walking in the door and learn as much as we can about them.

What percentage of visitors are using phones or tablets?

How important are mobile ready websites? Mobile and tablet data for February 2014

30% of the 49,000 visitors we're using mobile phone or tablet devices in the month of February 2014. For every ten people that visit your website, three of them are doing so on a mobile device, probably with a touch screen.

What devices are people actually using?

How important are mobile ready websites? Mobile and tablet data for February 2014

Android may have 80% global market share in terms of device sales, but it's clear that Apple's iOS platform accounts for the majority of people accessing the web from their mobile devices. The data shows that three times as many visitors are using iPhones and iPads, compared to Android devices.

What about screen resolution?

How important are mobile ready websites? Mobile and tablet data for February 2014

Recommendations for planning a small business website in 2014.

Around 30% of visitors to your business website are using phones and tablets. This number will continue to increase throughout 2014 and 2015, especially as tablet computers become your customer's preferred way to browse the web from home.

Here are a few things you should consider when planning your next website:

  1. Request a mobile friendly website that delivers a great experience to your customers at any screen resolution from 320 pixels wide and up.
  2. Ensure that your website has been tested and works on at least the following platforms:
    1. Apple's iOS
    2. Android
    3. Windows Phone
  3. Avoid complicated menus that require hovering the mouse over them to reveal menu items. These can be difficult to use on a touch screen without a mouse.
  4. Insist that every feature providing value to your business works properly on small touch screen devices.

Want the full report?

At Dash Media we use Google Analytics to help us understand which devices and software versions are being used by visitors to our websites. You can download the full Google Analytics report referenced in this article here.

Let us know if you'd like help setting up reports that help you to better understand the way visitors are using your website.