Twitter has done something surprising. They started allowing users to send tweets with 280 characters. Aliza Rosen, the Twitter product manager and senior project engineer states that the new change will be welcomed. Twitter’s research shows that 9% of English speakers hit the 140-character limit.
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Firefox recently released the newest web browser in it's arsenal, dubbed Quantum. This new browser purports to be faster than Google Chrome and all previous versions of Firefox. If you are still using Chrome or some other browser, it may be time to make the switch. Here's what you need to know…
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Every day, it seems cyber criminals are using new, more sophisticated scams. Their attacks are so clandestine that companies, especially small businesses, don’t realise they’re a victim until it’s too late. From programmers who write the code for the viruses that infect computers to hackers who break…
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Did you know that 87 percent of people who own smartphones will use their phone's browser to search for a local service? Most phones feature technologies that allow Google to identify where the user is, which points them towards the business closest to them. Because of this, if you don't optimise…
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As the web has evolved, Google has continued to dominate the search field, with their most recent update being the addition of a news feed in their mobile app. This feed originally showed users news, sports updates and weather information Google thought was important to them.
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Today, many people are promoting their businesses through live streaming. In addition to humanising a business, live streaming gives more brand exposure. In fact, it's so popular, brands as big as Nestle use it as a marketing tool.
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The use of hashtags on social media platforms make it seem like it has been around for ages. However, it only started in 2007, but then, it caught on almost overnight. Today, most brands, businesses, and individuals have embraced the hashtag and its many uses. People use hashtags on social media platforms…
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You’re probably aware of how it can benefit you if you can get your company website ranking on the first page of Google for these search results. However, you may not be aware that Google also offers a whole suite of handy tools to help you get there. They can even assist in the day to day running of your business.
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Facebook has debuted a new 360-degree photo feature that allows smartphone users to take 360-degree pictures and upload them. Although it has a lot of entertaining uses, you can also use this new feature as an invaluable tool for your business marketing strategy.
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This screencast and article were published as an update to my original tutorial on how to directly link customers to the review form your Google My Business listing. The instructions in this article are current as of June 2016.
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Have you been getting messages through your Facebook Page? The Facebook Pages Manager App for iOS and Android will give you instant notifications on your phone and allow you to reply in the same way you would message friends or family.
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We're excited to announce the new Dash Media Youtube Channel. The channel is now open at youtube.com/user/dashmediadarwin. So far we've published 17 videos and shared 7 more from other publishers. We're using YouTube Playlists to organise and sort our videos by topic.
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Your full size high resolution photo needs a bit of work done to it before it’s ready to upload to your website. In our latest video Jon shows you how to use the free web app Polarr to quickly get your photo ready for uploading to your website.
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Some of the most effective email marketing strategies have nothing to do with writing email newsletters. Automated emails sent at the right time to the right people can have a huge impact. We call these kinds of emails "Autoresponders". With expert planning and execution, autoresponders allow a small business to provide a level of communication and customer service that simply wouldn't be possible when writing emails manually.
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You might have noticed some strange referral sources appearing in your your Google Analytics data. We’ve created a custom segment that excludes sessions where the referral “Source” is on our list of spam domains.
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It’s a sad and disturbing truth of the internet that scams are rife. Even more disturbing is the fact most scams are becoming sophisticated enough to look genuine, making them difficult to spot. Pesky scammers will try just about anything to get your money, and in a recent bout of evil, they’ve been busy targeting the owners of website domains.
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Online payments aren't just for ecommerce stores. Tradespeople and service providers can also benefit from accepting payments online. In fact, if your business accepts credit/debit card payments for invoices then there's a good chance that online payments could benefit your business.
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Update 20th May 2016: With a recent update to Goole+ profiles, Google has changed the way that review links work. We've published a brand new article and video that explains how to get your review link with the new system,
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Over the last few years I've noticed five things that are easy for business owners to overlook when planning their new website and digital marketing strategy. It's important to plan a website and digital marketing strategy that matches both your goals and your available resources.
Continue readingGoogle Analytics is a powerful tool for anonymously measuring website usage and learning about how customers are interacting with your website. It's estimated that Google Analytics is currently used on over 70% of the worlds top 10,000 websites.
Continue readingOver the last ten years social media websites and apps have become intrenched in our daily lives. Forget about your business for a moment, how are you using social media?
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Website goals are the specific and measurable things that generate value for your business, and are the foundation of an effective digital marketing strategy.
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Responsive web design is a term used to describe websites that change or "respond" to the size or type of device being used to view the site. They're formatted so that all content and features are easily used from a small touch screen like an iPhone and re-format themselves to take advantage of the additional room as the screen gets larger.
Continue readingThis is the first article in my new series covering the top seven reasons to review and update your online marketing strategy in 2014. People still need to find your business. How customers find you, and how they decide which businesses to buy from, has changed drastically over the last few years.
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