Hedley Swann

Co-Founder at Dash

Supercharge Sales Networking Efforts With These 4 Digital Tactics

Nearly everyone in sales understands (at least superficially) the power of networking. Hundreds of thousands of career professionals have been sat down in convention auditoriums ...

Business Development: How to Set Goals that Drive Growth

“Business development” is a broad topic that has not one but at least a hundred different definitions. For some, it’s marketing, or at least a ...

What is business development? A Definitive Guide.

Coming up with a definitive answer to the question, “what is business development?” isn’t easy, but here’s our take: Business development encompasses a broad range ...

How to turn your website into an engine for your digital strategy goals.

At Dash we often talk about the “Three Bs” of your digital marketing strategy. One of those Bs, “build,” considers what core infrastructure, tools, and ...

Master Your Growth: Crafting a Digital Marketing Strategy

Explore and understand the importance of a digital marketing strategy in business success. Navigate the evolving world of technology to stay relevant and profitable.

Defining Digital Transformation Strategy: 5 Principles to Evolve your Service Organization

Technology is evolving across every business sector, increasing productivity and efficiency while giving forward-thinking companies a distinct competitive edge. Professional service organisations are not immune ...

Strengthening Your Digital Strategy: How to find Education and Advice

Every company needs a digital strategy. This is the element that outlines how you reach your goals online and informs your marketing decisions. While formulating ...

Embracing Continuous Digital Media Strategy Optimization

It used to be that upgrading or optimizing your technology or media was a cycle of extreme preparation, negotiation, expense, and risk management. However, our ...

12 Digital Strategies You Can Implement Today

Companies today come up with various digital strategies to help them adapt to the ever-changing technological world. With so many strategies available, it can be ...

Frameworks for Digital Strategy: How to Structure Your Plan

In the past year, digital transformation has accelerated by up to seven years. Many organisations who’ve invested in the process found themselves surprised by their ...

Digital Strategy Foundations: Definition, Preparation & Approach

To risk becoming obsolete, companies around the world are pouring millions into digital transformation initiatives. Many, though, are putting the proverbial cart before the horse— ...

Brand Positioning Strategy for Professional Service Organizations

Businesses that occupy a distinct place in the minds of buyers are said to be well-positioned. In previous posts, we’ve talked about how a well-positioned ...

Positioning in Marketing: Where it Fits and Why it Matters

When a company or brand establishes and maintains a distinctive place for itself and its offerings in the market, it’s said to be well-positioned. In ...

Planning for the Inevitable: The Ultimate Guide to Brand Repositioning [With Examples]

You have noticed that people are not as excited about your brand as they used to be. Sales are slowing down and you are wondering ...

Targeting Marketing Strategies That Work Part 2: Concentrated Targeting Strategy

As we talked about in our post on how to set your brand apart, a competitive positioning strategy helps you gain traction in the marketplace ...