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Hedley Swann Digital marketing strategist

Hey there, here's a little about me

When I was 10 years old, I decided it was too hard to walk downstairs to put the trash in the big wheelie bin, so I raided my Dad's shed and setup a pulley-and-rope system so I could open the bin from the balcony and drop the trash into it. My Dad rewarded my ingenuity with $8, and that sense of entrepreneurship and carving my own path have stayed with me ever since.

Along with my cofounder, Jon Haslett, I started Dash in 2011. Actually, it was 1 April 2011 (April Fool's Day) when Jon and I sat down with our accountant and said, "we'd like to start a company, please." He thought we were joking.

Those close to me say I'm a collector of skills and abilities. I have a tendency to find something I want to know, and become obsessed with it until I'm convinced I can do it well, and then try and do it better. Then I go looking for the next skill to collect. This serves me well in the digital industry, as there's no shortage of things to learn, tactics to test, and experiments to run.

I've spoken with hundreds (if not thousands) of local business owners and believe I have the ability to provide a unique outside perspective; to view their business as they cannot (simply because they're too close to it) and see the potential opportunities they're missing. 

Speaking

I love to teach

Dash started small, as most businesses do, creating simple high quality websites for local businesses. Networking, talking to people, and sharing my knowledge was the name of the game. I completely believe that it was our ability to explain the many abstract concepts of digital, and relate them to what our clients cared about, that launched our business successfully.

Today, I'm still passionate about education and teaching. I've spoken at networking groups, community think-tanks, and presented at professional development workshops for large businesses like MLC Limited. I also regularly contribute to our company blog, and run a subscriber-only newsletter that publishes business marketing tips in 200 words or less.

I love to teach

My latest thoughts

7 ways to make your small business blog shine

27 May 2014 | Blogging , Content Marketing , Guides

7 ways to make your small business blog shine

The age of content marketing is here, and small business owners should be taking advantage of blogging as a marketing tool. Blogging lets your small business showcase your knowledge, and establish authority, in your industry and add value to customer relationships. If you’re using blogging as part of your marketing strategy, follow these guidelines to produce killer content that your audience will love.

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Use your CPA to win

15 May 2014 | Lead Generation , Insights , Digital Advertising

Use your CPA to win

How much does it cost you to get a customer? It’s a question that many small business owners haven’t asked themselves. Sure, you know how much you spend on individual advertising and marketing campaigns and channels, but can you reliably predict how much you’ll need to spend to get a new customer? Let’s talk about CPA: Cost Per Acquisition.

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How we used headlines to inject personality and capture audience attention

31 Mar 2014 | Content Marketing , Website Design

How we used headlines to inject personality and capture audience attention

In previous articles, we’ve touched on the importance of showing your business’s personality in your online presence. It makes your business relatable on a human level, and let’s your audience connect much more easily. So, I hear you saying “but my industry makes it tough to show personality.” Really? Find out how we did it with a local bookkeeping business.

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Inbound vs direct marketing

24 Mar 2014 | Content Marketing , Lead Generation

Inbound vs direct marketing

As a business owner, you know that it’s important to get your name out there, chase sales, and directly market your products and services. It’s an effective strategy, one that has existed as long as people have traded with one another, but is there another way? Inbound marketing is the answer.

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12 Apr 2013 | Content Marketing , Email

Email Newsletters

In the online world of search engine optimisation and social media, it's very easy to think that all online advertising relies on organic, and passive, forms of marketing. However, delivering your content to your target market is still very important. One of the most effective forms of direct marketing is an email newsletter.

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26 Mar 2013 | Lead Generation , Lists , Insights

Your Call to Action

Most of us have been on a website, liked the content, and have been ready to make a purchasing decision only to be frustrated by the effort it took to find our next step. That next step (which should be easy) is the website's Call to Action.

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How to Write Headlines That Don't Suck

28 Aug 2018 | Content Marketing

How to Write Headlines That Don't Suck

Headlines, titles and subtitles catch your reader's attention and help your content rank on Google. Your headlines are the face of your content, and they're what makes it sell. Whether it's on social media, email, or to search engines, having an attention-getting headline or title is critical. There are a few things you can do to make sure your headlines don't suck.

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